Online vendors' strategies for reaching the end‐user: FT PROFILE

Abstract

This is the first of a series of articles about different host services' efforts to reach fresh users. The author has recently left the Marketing Department of British Telecom Business Information Services, which is responsible for promoting a portfolio of online databases via BT messaging services. The article places in context this year's launch of Freeway, an offline software package for assisting search of FT PROFILE.

Citation

Poynder, R. (1992), "Online vendors' strategies for reaching the end‐user: FT PROFILE", Online Review, Vol. 16 No. 3, pp. 147-155. https://doi.org/10.1108/eb024396