Marketing Electronic Information

Abstract

In an earlier article we surveyed the convergence and integration of major players in the information industry. The trend towards vertical integration, which can be observed in the macromarket, is also evident in the operations of individual online hosts — the micromarket. In this article we look at the vending of online business data, a sector in which commercial bias is strong and where market patterns mimic those of the larger theatre.

Citation

Davenport, L. and Cronin, B. (1987), "Marketing Electronic Information", Online Review, Vol. 11 No. 1, pp. 39-47. https://doi.org/10.1108/eb024235