Management of change in BT
Abstract
This paper reviews the way in which employee communication has developed in National Business Communications, a major customer facing division in BT, during a time of significant change. It covers how getting communications on the agenda, providing dedicated resources and taking a structured approach is essential for the effective management of change. It also looks at how the emphasis of employee communications is changing from a supply driven strategy to one that will become demand led and how measurement underpins continuous improvement.
Keywords
Citation
Heath, S. (1997), "Management of change in BT", Journal of Communication Management, Vol. 1 No. 4, pp. 399-407. https://doi.org/10.1108/eb023443
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited