To read this content please select one of the options below:

(excl. tax) 30 days to view and download

Three perspectives of the media‐organisation relationship: Media personnel, corporate spokespersons and CEOs look at the role of the corporate spokesperson

Terrence L. Warburton, Rod Troester

Journal of Communication Management

ISSN: 1363-254X

Article publication date: 1 February 1997

468

Abstract

While the importance of the corporate spokesperson in the media‐organisation relationship is consistently recognised in the literature, little is known in terms of the actual practices and perceptions of the various parties involved. Based on a survey of media personnel, corporate spokesperson and CEOs, this paper identifies the respective perceptions and discusses their implications.

Keywords

Citation

Warburton, T.L. and Troester, R. (1997), "Three perspectives of the media‐organisation relationship: Media personnel, corporate spokespersons and CEOs look at the role of the corporate spokesperson", Journal of Communication Management, Vol. 1 No. 4, pp. 335-349. https://doi.org/10.1108/eb023436

Publisher

:

MCB UP Ltd

Copyright © 1997, MCB UP Limited

Related articles