Three perspectives of the media‐organisation relationship: Media personnel, corporate spokespersons and CEOs look at the role of the corporate spokesperson
Abstract
While the importance of the corporate spokesperson in the media‐organisation relationship is consistently recognised in the literature, little is known in terms of the actual practices and perceptions of the various parties involved. Based on a survey of media personnel, corporate spokesperson and CEOs, this paper identifies the respective perceptions and discusses their implications.
Keywords
Citation
Warburton, T.L. and Troester, R. (1997), "Three perspectives of the media‐organisation relationship: Media personnel, corporate spokespersons and CEOs look at the role of the corporate spokesperson", Journal of Communication Management, Vol. 1 No. 4, pp. 335-349. https://doi.org/10.1108/eb023436
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited