Interorganisational cooperation: The critical role played by communication

Abstract

While there is a growing body of literature seeking to explain interorganisational cooperative relationships, little from a communication perspective has emerged. This paper outlines the critical role played by communication in interfirm stategic alliances evident in Australia's telecommunications sector, concentrating on relationships involving the three carriers — Telecom, Optus, and Vodafone — and their firsttier ‘partners’. The study methodology focuses on in‐depth interviews with key industry and government executives. A key finding was the central role played by interpersonal relationships, centred on communication embedded in a climate of trust and commitment. The paper is divided into seven sections: (1) an introduction to the area of interorganisational cooperation; (2) an outline of the Australian telecommunications industry as the focus of the empirical work reported in the paper; (3) a discussion of how to best understand interorganisational cooperation, including an outline of the strategic alliances and partnerships involved in the study; (4) debate on how best to manage such alliances; (5) characterising the central role of communication for such relationships; (6) describing perceptions of such alliances; and (7) a conclusion, including pointers to future research directions and practices in the field.

Citation

More, E. and McGrath, G.M. (1997), "Interorganisational cooperation: The critical role played by communication", Journal of Communication Management, Vol. 1 No. 4, pp. 319-334. https://doi.org/10.1108/eb023435