Psychology, pressure groups and environmentalism

Abstract

According to the psychological model of social behaviour, the public is instinctively fearful of new or unquantifiable threats, such as those posed by environmental and health hazards. This paper takes a psychological perspective to try and explain how public opinion on environmental issues is formed, and why pressure group campaigning is so successful at influencing it. The paper concludes with some thoughts on the consequences for industry and government.

Citation

Blood, R. (1996), "Psychology, pressure groups and environmentalism", Journal of Communication Management, Vol. 1 No. 1, pp. 51-58. https://doi.org/10.1108/eb023419