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AN APPLICATION OF CONJOINT ANALYSIS TO CAPITAL BUDGETING: THE CASE OF INNOVATIVE LAND MANAGEMENT SYSTEMS

F.C. Zinkhan, G.M. Zinkhan

Managerial Finance

ISSN: 0307-4358

Article publication date: 1 July 1994

154

Abstract

Multiattribute utility models link the relative attractiveness of a given project to the utility functions of the decision makers. Conjoint analysis is industry's most commonly used marketing research method for measuring consumers' multiattribute utility functions (Green 1984). In this article, conjoint analysis is proposed as a methodology for measuring managers' utility functions regarding innovative capital budgeting proposals.

Citation

Zinkhan, F.C. and Zinkhan, G.M. (1994), "AN APPLICATION OF CONJOINT ANALYSIS TO CAPITAL BUDGETING: THE CASE OF INNOVATIVE LAND MANAGEMENT SYSTEMS", Managerial Finance, Vol. 20 No. 7, pp. 37-50. https://doi.org/10.1108/eb018480

Publisher

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MCB UP Ltd

Copyright © 1994, MCB UP Limited

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