Retail parks:: Teething troubles or generation gap?
Abstract
Retail parks are an increasingly common feature of the UK retailing scene. This paper describes the development, and customer perceptions, of an unplanned second generation park and a planned third generation park in Belfast. The results reveal that although the planned retail park was highly regarded, it was much less successful than its unplanned counterpart, thanks to problems with the launch, location and letting process.
Citation
Brown, S. (1989), "Retail parks:: Teething troubles or generation gap?", Retail and Distribution Management, Vol. 17 No. 5, pp. 24-27. https://doi.org/10.1108/eb018422
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited