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Retail parks:: Teething troubles or generation gap?

Dr Stephen Brown

Retail and Distribution Management

ISSN: 0307-2363

Article publication date: 1 May 1989

199

Abstract

Retail parks are an increasingly common feature of the UK retailing scene. This paper describes the development, and customer perceptions, of an unplanned second generation park and a planned third generation park in Belfast. The results reveal that although the planned retail park was highly regarded, it was much less successful than its unplanned counterpart, thanks to problems with the launch, location and letting process.

Citation

Brown, S. (1989), "Retail parks:: Teething troubles or generation gap?", Retail and Distribution Management, Vol. 17 No. 5, pp. 24-27. https://doi.org/10.1108/eb018422

Publisher

:

MCB UP Ltd

Copyright © 1989, MCB UP Limited

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