Getting to know your customers

Abstract

Finding out more about the people who shop your store in order to cater more precisely for their needs is a prime objective for any retailer as we move into the competitive world of the 1990s. SHOPPiN — a new market research tool developed jointly by Pinpoint and Nielsen — along with Nielsen's new Homescan consumer panel aim at doing just that.

Citation

Ody, P. (1989), "Getting to know your customers", Retail and Distribution Management, Vol. 17 No. 4, pp. 32-35. https://doi.org/10.1108/eb018414