How retailers are using interactive video

Abstract

The emphasis was very much on retailing at the British Interactive Video Association's (BIVA) annual show held at Brighton last December. Interactive 88 had a record 64 exhibitors, and a full conference programme which included a retail stream. Staff training and customer information are the two principal applications of IV in retailing; company users include B&Q, Selfridges, and Body Shop.

Citation

McFadyen, E. (1989), "How retailers are using interactive video", Retail and Distribution Management, Vol. 17 No. 1, pp. 25-28. https://doi.org/10.1108/eb018393