Putting the wonder back into Woolies

Abstract

Until recently Woolworths have gained the reputation of being a bit coy about their plans. Now things have dramatically changed. About 130 of their stores are now rigged out in the new design, with improved, better quality merchandise on sale, and the rest of the 818 outlets will be at least laid out along the new lines by July 1987. This extensive store programme is being speeded along by the company's new chief executive, Malcolm Parkinson. He's been in post for just over six months and is very keen on banging the drum for one of the biggest retailers in the UK. Sue Sharpies went to hear about his plans for the high street group.

Citation

Sharples, S. (1987), "Putting the wonder back into Woolies", Retail and Distribution Management, Vol. 15 No. 1, pp. 14-16. https://doi.org/10.1108/eb018328