How retailers put site location techniques into operation: An assessment of major multiples' practice

Abstract

In our last issue we published the final article in a series on store location techniques. But how do retailers put these techniques into practice? The Management Centre at the University of Bradford recently carried out a survey, conducting thirty semi‐structured interviews with national multiple retailers trading from more than thirty stores. Retail groups contacted included: Associated Dairies, Boots, British Home Stores, British Shoe Corporation (Sears), Burton, Comet, Debenhams, Dixons, Hepworths, Littlewoods, W.H. Smith, Tesco and others. This article describes the survey and its findings.

Citation

Simkin, L.P., Doyle, P. and Saunders, J. (1985), "How retailers put site location techniques into operation: An assessment of major multiples' practice", Retail and Distribution Management, Vol. 13 No. 3, pp. 21-26. https://doi.org/10.1108/eb018269