STORE LOCATION: PROBLEMS AND METHODS 3: Choosing the right site

Abstract

The previous article in this series (RDM November/December) examined techniques designed to search out areas of the country that might have potential for new stores. This article looks more closely at finding the best site available within a chosen area. It discusses store turnover forecasting techniques, and also considers the question of assessing viability in product‐dominated markets.

Citation

Bowlby, S., Breheny, M. and Foot, D. (1985), "STORE LOCATION: PROBLEMS AND METHODS 3: Choosing the right site", Retail and Distribution Management, Vol. 13 No. 1, pp. 44-48. https://doi.org/10.1108/eb018261