From dinosaur to stable of thoroughbreds: House of Fraser's metamorphosis

Abstract

In the last couple of years House of Fraser's profit slide has jerked upwards. This has been due in part to the introduction of a more thoughtful approach to merchandise. To complement this, many of the stores are being redesigned. In what promises to be one of the largest refurbishment programmes the British retail trade has ever known, £100 million is being channelled into rapidly improving and updating the group. Allied International Designers (A.I.D.) have been given this important contract. Sue Sharples reports.

Citation

Sharples, S. (1984), "From dinosaur to stable of thoroughbreds: House of Fraser's metamorphosis", Retail and Distribution Management, Vol. 12 No. 5, pp. 16-21. https://doi.org/10.1108/eb018241