Fashion retailing — what next?

Abstract

When George Davies started his Next chain of fashion shops over two years ago he may not have realised what a revolution he was putting in train. Based on the realisation that purchasing power had moved from the young to the older 25–45 woman, — “women,” he says, “who care about fashion first and price second,” the Next group by the end of this year will have 162 outlets trading including a handful in Germany. Naturally, he has not been without his imitators. Names like Now, Visuals, Look, Surprise and Principles proliferate; variety chains like BHS and Marks & Spencer have been forced to take a long hard look at their fashion ranges; even the department stores have faced up to a changing scene. In this special feature Penelope Ody makes a close examination of the effervescent fashion sector. And the future? It could be, she hazards, that the over‐50 will be the new flavour of the month.

Citation

Ody, P. (1984), "Fashion retailing — what next?", Retail and Distribution Management, Vol. 12 No. 5, pp. 8-14. https://doi.org/10.1108/eb018240