The impact on retailing

Abstract

With proposals being made in this country for the development of cable TV, perceptive retailers will not have failed to see the opportunities it opens up to them. In America, currently 55% of all homes are passed by a cable link, and some 34% connected. But the vast majority of these are one‐way, which is limiting. In March RMDP held a conference on “Cable TV and the Retailer” which explored the ways in which cable TV might impact on the retailer, looking at developments in the United States and in Europe. RDM was at the conference.

Citation

(1983), "The impact on retailing", Retail and Distribution Management, Vol. 11 No. 2, pp. 8-11. https://doi.org/10.1108/eb018175