Credit and the retailer

Abstract

In the United States it is estimated that five million people have serious debt problems. In this country the credit explosion has reached nothing like the intensity of its American counterpart. Nonetheless, retailers are finding that customers are responding favourably to the promotional use of credit. But it must be a system which is operated with as little risk as possible to the retailer. New technology means that retailers will be able to implement the principles of credit sanctioning more effectively.

Citation

Bailey, B. (1982), "Credit and the retailer", Retail and Distribution Management, Vol. 10 No. 4, pp. 55-56. https://doi.org/10.1108/eb018153