Formulating a distribution strategy — With the aid of a computer
Abstract
Coopers & Lybrand, managing consultants, working in association with a consortium of Unilever companies, have developed a new tool for distribution strategy. It takes advantage of the latest EDP technology and presents information to the planner which enables him to test alternative strategies rapidly with the aid of visual display facilities. John Pendlebury outlines the system in this specially contributed feature.
Citation
Pendlebury, A.J. (1981), "Formulating a distribution strategy — With the aid of a computer", Retail and Distribution Management, Vol. 9 No. 5, pp. 59-62. https://doi.org/10.1108/eb018116
Publisher
:MCB UP Ltd
Copyright © 1981, MCB UP Limited