THE CHOICE OF SERVICE LEVEL: A case study

Abstract

The problem of what level of service to provide to customers is frequently a source of argument between marketing and distribution personnel. This article examines the factors that can affect the range of choices and, with particular reference to a practical example, describes a method of determining the costs implied by changing the service level.

Citation

Watson‐Gandy, C.D.T. and Christofides, N. (1974), "THE CHOICE OF SERVICE LEVEL: A case study", Retail and Distribution Management, Vol. 2 No. 5, pp. 51-55. https://doi.org/10.1108/eb017811