Limitations in the Carrier Choice Process: A Study of Eastern Canadian Exporters of Containerisable Cargo

Abstract

Marketing literature has long concerned itself with the purchasing behaviour of organisations and provides suitable models for the evaluation of such decision‐making processes. Analysts evaluating international shipping, on the other hand, have been preoccupied with industry structure — its efficiency and its competitiveness — often viewing shippers as being homogeneous (price‐oriented). This article proposes to assess the purchase of international transport services, specifically container shipping services, from a marketer's viewpoint in order to determine the factors which limit the inclusion of a carrier in a shipper's choice set.

Citation

Brooks, M. (1985), "Limitations in the Carrier Choice Process: A Study of Eastern Canadian Exporters of Containerisable Cargo", International Journal of Physical Distribution & Materials Management, Vol. 15 No. 3, pp. 38-46. https://doi.org/10.1108/eb014609