Assigning Organisational Responsibility for Interface Activities: An Analysis of PD and Marketing Manager Preferences
International Journal of Physical Distribution & Materials Management
ISSN: 0269-8218
Article publication date: 1 June 1984
Abstract
During the past two decades, Physical Distribution (PD) has been described as having “come of age”, in semi‐maturity and most recently, as being in an actual state of maturity. Paralleling this development in an increasing number of firms, the PD function has been organised as a separate department to manage both the inbound and outbound flow of materials and goods.
Citation
Lynagh, P.M. and Poist, R.F. (1984), "Assigning Organisational Responsibility for Interface Activities: An Analysis of PD and Marketing Manager Preferences", International Journal of Physical Distribution & Materials Management, Vol. 14 No. 6, pp. 34-46. https://doi.org/10.1108/eb014595
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited