Estimating Inter‐market Sales Movements

Abstract

Increased consumer mobility is a recurrent theme in retailing literature. A major ramification of increased mobility is that consumers are no longer restricted to their local trade area. Consumers appear willing to forego secondary costs such as time, money and effort to shop at places when they feel product and service offerings are more compatible with their needs.

Citation

Yavas, U. and Riecken, G. (1983), "Estimating Inter‐market Sales Movements", International Journal of Physical Distribution & Materials Management, Vol. 13 No. 7, pp. 28-37. https://doi.org/10.1108/eb014575