Food Brokers in the Distribution Channel
International Journal of Physical Distribution & Materials Management
ISSN: 0269-8218
Article publication date: 1 January 1982
Abstract
The purpose of this study was to examine the distribution channel interface between manufacturers of nationally branded canned food products and food brokers. In addition to the generation of descriptive information about the food broker—food manufacturer channel dyad, hypotheses were tested concerning the degree of consensus between food broker and food manufacturer perceptions of (a) the reasons food manufacturers use food brokers to distribute nationally branded canned food products and (b) their respective roles in the marketing of nationally branded canned food products.
Citation
Teas, R.K., Evans, R.E. and Horrell, J.F. (1982), "Food Brokers in the Distribution Channel", International Journal of Physical Distribution & Materials Management, Vol. 12 No. 1, pp. 29-41. https://doi.org/10.1108/eb014526
Publisher
:MCB UP Ltd
Copyright © 1982, MCB UP Limited