The Role of Procurement in New Product Development

Abstract

Experience in industry has emphasised the importance of supply markets in planning. Those experiences, particularly over shortages, have resulted in many organisations taking supply factors into their corporate plans for the first time. However, in most such cases the motivation for including that planning input has been defensive — most often because:

Citation

Farmer, D. (1981), "The Role of Procurement in New Product Development", International Journal of Physical Distribution & Materials Management, Vol. 11 No. 2/3, pp. 46-54. https://doi.org/10.1108/eb014490