The Impact of Supply Markets on Corporate Planning

Abstract

Many writers have commented on the difficulties associated with the reduction of the myriad of functional objectives within the company to a consistent corporate objective. The author contends that the mechanisms which exist within many companies to attempt this task are out of balance because insufficient attention is paid to source planning. This article illustrates some of the consequences of omitting sourcing data from the base from which the corporate plan is evolved. The author suggests that the interdependence of corporations necessitates careful consideration of external strengths in supply markets as well as in relation to the company's own capabilities.

Citation

Farmer, D. (1981), "The Impact of Supply Markets on Corporate Planning", International Journal of Physical Distribution & Materials Management, Vol. 11 No. 2/3, pp. 17-27. https://doi.org/10.1108/eb014487