Corporate Planning for Physical Distribution

Abstract

Abstract: Corporate planning is total in outlook, covering the whole company and its dynamic relationship with the environment in which it operates. As a total company operation, it must include the physical distribution function. This monograph describes the corporate planning process and the strategic ways of development open to the company. It discusses the interaction of corporate planning with, and the direct influence of environmental factors on, the physical distribution function, and concludes with a job description for the corporate planner.

Citation

HUSSEY, D.E. (1973), "Corporate Planning for Physical Distribution", International Journal of Physical Distribution, Vol. 3 No. 6, pp. 376-396. https://doi.org/10.1108/eb014294