What Should A Company's Objectives Be?

Abstract

Successful management practice is, to many, an area of mystery. The incredible complexity involved in successful decision making is too often taken for granted. Kotler, a leading authority in the marketing field, has described his discipline as follows:

Citation

Andrews, G.S. (1982), "What Should A Company's Objectives Be?", Managerial Finance, Vol. 8 No. 1, pp. 1-4. https://doi.org/10.1108/eb013495