Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb001069. When citing the article, please cite: David Corkindale, Gordon Wills, (1975), “Setting Advertising Budgets”, Management Decision, Vol. 13 Iss: 3, pp. 124 - 141.

Citation

(1977), "Erratum", Managerial Finance, Vol. 3 No. 1, pp. 53-70. https://doi.org/10.1108/eb013396