Social Influences on the Diffusion of Knowledge
Abstract
Primary social factors that may act as facilitators or inhibitors to the diffusion of knowledge in the social setting are discussed. The source of information is examined with respect to credibility, trustworthiness and attractiveness. In addition, four major issues are presented regarding information diffusion: logical vs. emotional appeals, one‐sided vs. two‐sided arguments, order of presentation and size of discrepancy.
Keywords
Citation
Newhouse, R.C. (1988), "Social Influences on the Diffusion of Knowledge", Library Review, Vol. 37 No. 4, pp. 35-38. https://doi.org/10.1108/eb012869
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited