To read this content please select one of the options below:

$40.00 (excl. tax) 30 days to view and download

Social Influences on the Diffusion of Knowledge

Robert C. Newhouse

Library Review

ISSN: 0024-2535

Article publication date: 1 April 1988

122

Abstract

Primary social factors that may act as facilitators or inhibitors to the diffusion of knowledge in the social setting are discussed. The source of information is examined with respect to credibility, trustworthiness and attractiveness. In addition, four major issues are presented regarding information diffusion: logical vs. emotional appeals, one‐sided vs. two‐sided arguments, order of presentation and size of discrepancy.

Keywords

Citation

Newhouse, R.C. (1988), "Social Influences on the Diffusion of Knowledge", Library Review, Vol. 37 No. 4, pp. 35-38. https://doi.org/10.1108/eb012869

Publisher

:

MCB UP Ltd

Copyright © 1988, MCB UP Limited

Related articles