THE CHANGING MARKET FOR BRITISH FOOD: A CASE STUDY OF MEAT

Abstract

Conventional economic measures are cited to show a declining demand for meat. Numerous surveys are quoted to show attitudinal factors influencing such decline. Within this decline, however, examples are given where significant market segments are available for exploitation. The report concludes that demand trends will be erratic depending on nutritional fashion; with regularisation likely to depend on emergence of channel domination by retail chains.

Citation

Baron, P. (1988), "THE CHANGING MARKET FOR BRITISH FOOD: A CASE STUDY OF MEAT", British Food Journal, Vol. 90 No. 1, pp. 10-14. https://doi.org/10.1108/eb011804