The Marketing Concept — Necessary, but Sufficient? An Environmental View
Asia Pacific International Journal of Marketing
ISSN: 0954-7517
Article publication date: 1 January 1990
764
Abstract
The marketing concept, as a cornerstone of contemporary marketing theory, stands as one of its most enduring tenets.
Citation
Elliott, G.R. (1990), "The Marketing Concept — Necessary, but Sufficient? An Environmental View", Asia Pacific International Journal of Marketing, Vol. 2 No. 1, pp. 20-30. https://doi.org/10.1108/eb010211
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited