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What's on the Wine List? Wine Policies in the New Zealand Restaurant Industry

Egil Ørjan Thorsen, C. Michael Hail

International Journal of Wine Marketing

ISSN: 0954-7541

Article publication date: 1 March 2001

304

Abstract

Restaurants are an important outlet for wine sales and a means of raising customer awareness of wine. This research note reports on a study of restaurant policies and attitudes with respect to wine in New Zealand.

Citation

Ørjan Thorsen, E. and Hail, C.M. (2001), "What's on the Wine List? Wine Policies in the New Zealand Restaurant Industry", International Journal of Wine Marketing, Vol. 13 No. 3, pp. 94-102. https://doi.org/10.1108/eb008730

Publisher

:

MCB UP Ltd

Copyright © 2001, MCB UP Limited

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