Attracting Repeat Customers to Wineries
Dr Tim H. Dodd
(Director, Texas Wine Marketing Research Institute, Texas Tech University, Box 41162, Lubbock, Texas, USA)
574
Abstract
Many tourism related businesses give little consideration to influencing people to make repeat visits. Wineries are no exception. Management often spends too little time and effort trying to satisfy the visitor and encourage them to return. However, repeat visitors are valuable because they typically spend more than first‐time tourists and pass along information to others. This paper examines the importance of bringing consumers back to a winery, and the information and spending implications of doing so.
Keywords
Citation
Dodd, T.H. (1999), "Attracting Repeat Customers to Wineries", International Journal of Wine Marketing, Vol. 11 No. 2, pp. 18-28. https://doi.org/10.1108/eb008693
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited