Achieving new venture success in the emerging Arab countries: a study of comparative cultures and strategies in two segments of the Arab world

Abstract

Examines the cultural and business realities of the Arab world. Presents a framework which incorporates cultural variables and their influence on business, in two similar yet distinct Arab subcultures. Discusses business strategies with cultural dimensions within the context of the framework.

Citation

Yasin, M.M. and Zimmerer, T. (1995), "Achieving new venture success in the emerging Arab countries: a study of comparative cultures and strategies in two segments of the Arab world", Cross Cultural Management: An International Journal, Vol. 2 No. 4, pp. 3-14. https://doi.org/10.1108/eb008396