Store location assessment

Abstract

Introduction This paper is a summary of an extensive research project which reviewed the store location literature and surveyed the practices of UK multiple retailers' location assessors. Upon this state of the art review, the authors examined the model building theory, before developing an operational model capable of predicting turnover potential for new store locations. In this instance, the paper concentrates on the survey, while endeavouring to introduce the model building concept.

Citation

Simkin, L., Doyle, P. and Saunders, J. (1986), "Store location assessment", Property Management, Vol. 4 No. 4, pp. 333-343. https://doi.org/10.1108/eb006637