Forum: Management Cybernetics: An Information Systems Approach to Pan‐cultural Business Communication

Abstract

One aspect of American inadequacy in developing new international markets is the weakness in American personal communication with other cultures. If we cannot communicate effectively with persons from other cultures, we will forever be at a disadvantage in trading with them.

Citation

(1993), "Forum: Management Cybernetics: An Information Systems Approach to Pan‐cultural Business Communication", Kybernetes, Vol. 22 No. 3, pp. 55-59. https://doi.org/10.1108/eb005972