Buying a Franchise

Abstract

Many women like the idea of running their own business but find it difficult to come up with an idea which seems good enough for them to want to risk either their time or their money putting it into operation. In such cases buying a franchise can be a solution. Even where you have lots of ideas and enthusiasm but know that you are short on experience, franchises can still be worth a look. Buying a franchise is not likely to be the cheapest way of starting a business. They tend to cost at least as much and very possibly more than setting up a completely independent operation. But they are often regarded as the safest way of getting started. They do provide beginners with an excellent means of obtaining support and advice while they are learning the ropes. Many people who have gained experience through a franchise go on to develop their own business formula.

Citation

Glascock, S. (1986), "Buying a Franchise", Women in Management Review, Vol. 1 No. 4, pp. 220-226. https://doi.org/10.1108/eb005139