The catalyst who gave ASEA's robot devision a new impetus

Abstract

When Percy Barnevik took over as managing director of ASEA he identified industrial robots as an area of growth potential for the company. Now, backed with intensified international marketing, the industrial robot division is poised to increase still further its penetration of European and North American markets.

Citation

(1981), "The catalyst who gave ASEA's robot devision a new impetus", Industrial Robot, Vol. 8 No. 3, pp. 158-161. https://doi.org/10.1108/eb004796