Product Development
Abstract
What have breweries got in common with insurance companies, industrial manufacturers and power generation companies, processed food companies and software houses? All recognize that successful new product development is vital for company survival and maintaining a lead over their competitors.
Citation
Golding, D. (1993), "Product Development", Assembly Automation, Vol. 13 No. 3, pp. 28-30. https://doi.org/10.1108/eb004399
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited