The Business Education Campaign

Abstract

Between early November and mid‐December last year a substantial press and television advertising campaign took place in the North West of England. Promoting ‘The Facts of Life — Your Guide to How We Work Together’, it marked the end of the first stage of an enterprise now some two years old — an attempt to use the mass communication media to inform, and by informing, create an environment in which the creation of wealth by business is seen as a desirable objective worth individual support, and the support of the nation as a whole. The results cf this pilot campaign are now being evaluated; as this evaluation is favourable it is hoped to spread the campaign as widely as funds will permit.

Citation

FISHER, B.C. (1979), "The Business Education Campaign", Industrial and Commercial Training, Vol. 11 No. 3, pp. 111-113. https://doi.org/10.1108/eb003723