Professional salesmen: Not order takers

Abstract

THE VAN SALESMAN AT PALETHORPES LTD, THE FARM PRODUCTS Division of the J Bibby Group, have helped to increase sales by 15 per cent since taking part in a new training programme introduced in 1973. The training scheme has shifted the emphasis from order taking to professional selling.

Citation

FOOD and AND TOBACCO INDUSTRY TRAINING BOARD, D. (1975), "Professional salesmen: Not order takers", Industrial and Commercial Training, Vol. 7 No. 2, pp. 64-69. https://doi.org/10.1108/eb003447