Perceived mobility of impact: global elites and the bono effect

Abstract

Purpose

This paper aims to examine how the globally mobile elite (GME) uses its capital and networks to create a perception that market-driven solutions to social problems are superior to the efforts of government and civil society.

Design/methodology/approach

Drawing on a number of emerging literatures, the authors introduce and develop the concept of the “perceived mobility of impact” and use the case of the “Bono effect” to illustrate how this phenomenon is enacted. The authors then employ a critical lens to challenge the consequences of this perceived mobility of impact.

Findings

Global elites use their mobility to generate network capital, which in conjunction with celebrity affinity for global humanitarian causes builds a self-reinforcing consensus and legitimizes market-driven solutions to social problems. While this approach may make the GME feel generous about their contribution, it raises questions about accountability and representation in shaping global social policy.

Originality/value

This paper contributes to the burgeoning literature on the GME, offering a unique critical perspective on their motives and actions, and introduces the concept of ‘perceived mobility of impact’.

Citation

Andersson, L. and Calvano, L. (2015), "Perceived mobility of impact: global elites and the bono effect", Critical Perspectives on International Business, Vol. 11 No. 2, pp. 122-136. https://doi.org/10.1108/cpoib-10-2012-0046