TiVo Segmentation Analytics
Publication date: 25 January 2016
Abstract
ThinkAlike, a fictitious marketing consulting firm, was asked by TiVo to segment the market for its new digital video recorder (DVR) product. Students are asked to analyze realistic data and generate segments that will be useful for TiVo s marketing strategy.
Keywords
Citation
Cerf, M. (2016), "TiVo Segmentation Analytics", . https://doi.org/10.1108/case.kellogg.2021.000067
Publisher
:Kellogg School of Management
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