Building Hoopes Vision
Publication date: 10 July 2018
Abstract
Dr. Phillip Hoopes, a LASIK surgeon, is considering how to respond to discounting by his competitors. He had built a high-end practice with costly advanced technology, but discounters had recently entered the market and other high-end practices in the area were starting to offer deep promotions in an effort to compete.
Keywords
Citation
Calkins, T. (2018), "Building Hoopes Vision", . https://doi.org/10.1108/case.kellogg.2021.000039
Publisher
:Kellogg School of Management
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