United Learning (A)

Abstract

United Learning is a family-owned leader in the K-12 supplementary teaching material market. In January 2001, United Learning realized that sales for one of its flagship products, a drug and prevention program, were rapidly deteriorating because the program was not mentioned on a recently released U.S. Department of Education list of recommended products. United Learning must decide on which action to take: regain sales or focus on its other educational products—which are also threatened by changes in the regulatory environment.

Citation

Diermeier, D. and Hughes, G.L. (2017), "United Learning (A)", . https://doi.org/10.1108/case.kellogg.2016.000392