Energy Gel: A New Product Introduction (A)
Publication date: 20 January 2017
Abstract
Presents an analysis of the decision regarding a new product introduction. The main issues for discussion are: sunk costs, incremental costs, cannibalization, shared facilities, and the treatment of inflation.
Keywords
Citation
Raviv, A., Henrich, J.M. and Steinroeder, G.K. (2017), "Energy Gel: A New Product Introduction (A)", . https://doi.org/10.1108/case.kellogg.2016.000111
Publisher
:Kellogg School of Management
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