Carolina Lunker Sauce
Publication date: 20 January 2017
Abstract
Carolina Lunker Sauce is a new product attempting to break into the fishing attractants category. The company founders are evaluating cutting the retail price of the product in order to secure distribution. Analyzing this decision forces the leaders of this struggling company to evaluate their overall new product strategy and the product’s positioning in the market.
To focus on new product strategy, positioning, and pricing.
Keywords
Citation
Calkins, T. and Cobb, M. (2017), "Carolina Lunker Sauce", . https://doi.org/10.1108/case.kellogg.2016.000055
Publisher
:Kellogg School of Management
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