A.1. Steak Sauce: Lawry’s Defense
Publication date: 20 January 2017
Abstract
Chuck Smith, senior brand manager of A.1. Steak Sauce, learns that Lawry's will soon be launching a steak sauce product. He has to determine whether A.1. should defend its business and, if so, what A.1. should do. In formulating the recommendation, he has to consider competitive dynamics and work through the financial implications.
Keywords
Citation
Calkins, T. (2017), "A.1. Steak Sauce: Lawry’s Defense", . https://doi.org/10.1108/case.kellogg.2016.000011
Publisher
:Kellogg School of Management
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