Revenue Management in India: The Pioneering Story of Implementation in Taj Group of Hotels in India
Publication date: 14 February 2014
Abstract
This is the first implementation of Revenue Management System in a major international hotel chain in India. The case describes the history of development, corporate story of overdrive for profit, system integration issues. It describes two components of a revenue management system, forecasting and optimization. It also raises several questions that need to be addressed before implementing a RMS.
Keywords
Acknowledgements
We acknowledge the help of Mr. Puneet Mahindroo and Mr. Ajoy Mishra of Taj Hotel and Resorts in preparing this document.
Citation
Dutta, G. (2014), "Revenue Management in India: The Pioneering Story of Implementation in Taj Group of Hotels in India", . https://doi.org/10.1108/CASE.IIMA.2019.000097
Publisher
:Indian Institute of Management Ahmedabad
Copyright © 2014 by the Indian Institute of Management, Ahmedabad