Aava Natural Mineral Water (A)
Publication date: 31 March 2015
Abstract
Launched in 2005, Aava natural mineral water is one of the key brands in the natural mineral water market in India. It had sales of over Rs. 15 crore (150 million) in 2012 and it is the second largest brand and a volume leader in the natural mineral water category. The case discusses the dilemma faced by its Managing Director and his team in light of the emerging competition. The company needs to take important decisions related to customer segment selection, product mix and introduction of new product offerings.
Keywords
Acknowledgements
The authors wish to thank Mr. Behram Mehta, Managing Director, Sheelpe Enterprises and Mr. Shiroy Mehta, Global Marketing Head at Aava for their support and cooperation while writing this case.
Citation
Jaiswal, A.K., Palan, H. and Jain, I. (2015), "Aava Natural Mineral Water (A)", . https://doi.org/10.1108/CASE.IIMA.2019.000084
Publisher
:Indian Institute of Management Ahmedabad
Copyright © 2015 by the Indian Institute of Management, Ahmedabad